Planning on watching Star Wars with your kids? In what order?
For years, as a Star Wars fan, I’ve thought about the question “when do I introduce my kids to Star Wars”. You know they’re not going to understand it when they’re too young, but there becomes a moment when you know that you want to enjoy Star Wars with your kids.
Just how ready they are will obviously differ by kids – I don’t want to watch it when it’s still far above them, but I also don’t want to wait until they’re past it.
At the moment my eldest is 7. Typically, he’s in to computer games, superheros, loves everything space and sci-fi and we’ve done most of the Marvel films (after watching and checking them on the kid-friendly scale). And, to top it off, he’s been asking about them, so clearly there’s others at school who are watching it.
Then there comes the choice. How do you watch Star Wars with your kids?
I don’t mean, popcorn, lazy-saturday or structured evening film night type of “how” – I mean, in what order?
What order should I show my kid Star Wars?
I started searching around – which actually made me think more about my own experience of Star Wars. Namely, whether you believe this is Anakins story, or Lukes, which can be affected by the order in which you watch them
Do you watch them 4, 5, 6, 1, 2, 3…? The order of release? Is it then confusing for a kid that the end of 6 shows Anakin at the end as fully grown, only to then track back to his childhood?
Do you start at 1 and go through? The chronological order?
Do you include the ‘side films’ – Solo, Rogue One etc.
Do you go for the machete order (yes, seriously this is a thing – and it cuts out the Phantom Menace – and it is worth reading).
Applying our social media advice to the problem
Turns out I had analysis paralysis. I talk about this a lot day to day with clients, especially new ones. Are you thinking about this just a little too much? I get asked, should we Facebook, should we Instagram, what about LinkedIn? “Do I, a respected dentist, need a Tik Tok dance?”.
In the end, many end up doing nothing for fear of it being wrong – and that’s probably about the worst option available.
We work with companies and brands to develop a story – or at least an ongoing theme. We’ve had to kill off the hopes of an accountancy practice who though they should just pump out the same sales message everyday – same image, same text, and it never occurred to them that they had zero views on it – but at least they posted and done it consistently.
I’m overthinking Star Wars. There’s so much out there, so many ways to access information that he’s likely going to find out that *spoiler alert* Darth and Luke are related. I don’t think I’m going to get the same awe-struck moment that parents in the 90’s got so I’m going to take me own advice, I’m just going to start watching the ‘good ones’ first.
If I revert to what we tell brands, “Get them engaged enough to want to watch another” then I’ll be doing ok
And at the end of the day, isn’t that what we all want?
The Machete Order described in 35 seconds
5. Have your page content prepared
One of the things that really hold up a website design project is waiting on the images and text to be supplied by clients. Most of the time a client will say “just use the content from the old site” our opinion on this is “if the content was delivering results, we wouldn’t be looking at reworking the current site”
If you find that writing copy is time consuming, difficult, or if you just don’t know where to start, there are options for you. Work with a copy writer, work with your designer (they deal with copy every day of the week and can be a great source of advice) work with a marketing person who can take copy you have already written and add that little bit of extra marketing spin to it.
Also have a bank of images prepared, again, whether you have purchased images, used a professional photographer, taken your own or if you use supplier images. Having your image folder ready to hand over to the designer will make the initial designs feel more like your company vision is taking shape. Looking for images that are suitable for a project can be a time consuming job for your designer, so have everything prepared.
If you have social networks and videos make the designer aware of this as they can use these channels to research what you are already doing. Provide links to all social channels and watch your new website design take shape!
6. Lets consider your website's functionality
Ok, now that we have planned the look and feel of the website on mobile and desktop versions, prepared all of our content and we have a few prototype wireframes and designs started let’s think about functionality.
When you think about functionality think about your website user. What happens when an image comes into view, how do the headings on the page work, where will the call to action button be placed (more on this later) How do other “moving parts” of the page work? Your designer will help with this, but it would also be a good idea if you had some thoughts on how these things will work. Do you have a newsletter sign up? When does the pop up appear? You can have it set to appear after a certain amount of time, or a certain amount of page clicks. Are you using live chat on your website? Again, when does the live chat button become available? As soon as a user hits the site, after 3 page clicks, on certain pages only? All functionality questions that need to be answered to produce a website with functionality that serves the right type of user experience on your website. Consider these functionality factors and people will return to your site for more information time and time again.
7. Here's a quick lesson on page optimisation
There are a few basic things you can do right at the start of your content preparation and page creation stage, and that’s optimise the content that you already have so that your new site gets off to the best possible start in terms of organic indexing on a search engine.
Your page title should reflect the nature of the page content. Don’t have a page titled “Zoo Keeper Services” and it doesn’t reflect the page content about “Animal Nutrition” (yip…totally random thought there) Be specific!
Make sure you have relevant meta tags and meta descriptions. These are the snippets of text that a search engine will present to the user when your page shows up on a search engine results page (SERP) This helps the user make a decision on whether to click your link or someone elses.
Page copy (words) should be around 600 words minimum. This helps a search engine see your content as relevant. Make sure your page content also has a link to another page within your website.
Any images you use on your page should have “Alt-Tags” that reflect one or more keywords and phrases from your page content. Again this helps a search engine index your page and mark it as “relevant”
We have a Content Checklist that you can download and keep for when you are creating and optimizing page content.
8. Make your site users complete a "Call To Action"
Every single page you create on your website should have a Call To Action (CTA) even your “About Us” page should have a call to action, something that you need your site user to carry out in order for your business goal to be achieved. It could be as simple as “Contact Us” or “Find Out More” but whatever it is, it should always be present. If your user journey is considered and streamlined to the point where they act quickly you will see your key business metrics improve over time.
See that button above this section? That’s a call to action. We want you to download our content checklist for free. Why? Because you will love it, and if you love our free stuff, you’ll come back for more and if you come back for more you are more likely to pick up the phone or send us a message to discuss further projects! P.S – there’s also a call to action at the bottom of this page (wink emoji)
So, when you are creating your content pages remember this – Always have a call to action. You have worked hard to get someone to your website, they have read your amazing content and now what? Don’t let “Now what” become a question on your website.
9. Test, Test, Test and Test again!
This is a very important part. When your site has been designed, all content placed on the relevant pages, all functionality considered, call to action implemented on every page, pages optimised and you now have a launch date for your site (P.S never launch a site on a Friday unless its absolutely necessary)
Now, go test your site on all device layouts, see how it all flows and functions. Is everything working as it should? Go test your webforms and call to action buttons. Is everything going where it needs to go? Would you be happy right now to launch the site? Well sit back for 24hrs and then test everything again, did you test every page link, did you check the contact details on the contact page? Does the site still meet the same functionality as it did yesterday? Then hit that launch button (there is no launch button) your designer/developer will do all the necessary work by changing a few settings on your domain, this will now be a 24hr process for the new site to appear all over the internet. When the site is live don’t tell anyone (just yet) test it again.
If you are 100% happy with what you are seeing you can now pop over to your social channels, email list, newsletter (whatever you are using to market to your current audience) and let them know that the new shiny website is just sitting ready for their undivided attention.
Ok..we get it, that was only 9 tips!
The 10th tip is practice what you preach! If you are creating content on your website make sure its relevant to the people you want to read it. Lets face it, you made it this far down the page, and lets be honest, it was because you enjoyed reading it. Your new website should be set up with all of your awesome content that you can now share with your current customers, clients, target audience…hell, even your employees might be proud to show it to their friends and family. So before you launch that brand spanking, optimised, content driven beast that you have just created…stop and ask yourself just one last question – “Do I feel proud to share this” and if the answer is “yes” then you have our permission to sow your contented seeds all across the interwebs! Seriously…we dont mind!