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Google Ads Management and Campaigns

Get more website visitors
now and watch your sales grow
using Google Ads

Running a Google Ads campaign will get you immediate traffic, more leads and increased sales. Our team are specialists in setting up, optimising and managing Google Ad campaigns for search, remarketing, and the Google Display Network.

Get in touch to request your free, no obligation, digital marketing review.

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Digital Marketing | Advertising | PPC | Google Ads

PROFESSIONAL GOOGLE ADS CAMPAIGN MANAGEMENT

Google Ads are one of the best ways to get your business found online – and can supercharge your business when used correctly.

Google is by far the most visited search engine online, and if you’re going to head for paid ads, this is the place to start. Many of the people we have worked with have found this a bit too technical to do on their own as you want to make sure that your money is spent in the right place attracting the right customer.

Luckily, with Speed of Light Digital you are in good hands. Google certified trainers will help your business carefully place its ads and make sure that you are getting to the right people, and that you’re getting a return from it. We work with you to see how your website works, and determine from there how your ads would be best placed, what key words we should be targeting and what keywords we should be avoiding. This means that we are constantly looking at what you are spending to win your ad being shown.

Let us talk to you about how Google Ads can supercharge your business efforts and you’ll be surprised at how they work when professionals are in charge.

Speed of Light Digital was originally formed when the founders noticed a lack of revenue centred digital agencies in the market. Many were too focused on ‘soft’ returns, metrics like followers, likes.

We knew that you could aggressively target scalable sales, revenue and profit even with a small digital footprint.

A few of us joined forces, named ourselves after the rate at which people scroll through media and started getting some great results for our clients.

We’ve only went from strength to strength.

A RELIABLE AGENCY THAT CAN SUPERCHARGE YOUR RESULTS

Read about us

WE CAN SHOW YOU HOW TO REACH YOUR GOALS

Our digital marketing professionals can review your marketing, website, and customer journey. We’ll even tell you what we would do – you can take that plan and DIY-it, or you can get us to implement it.

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Our strategy and project plan

Our Google Ads Roadmap

Review current strategy
Got a campaign, not got a campaign? No worries. Let's have a chat and see what you're currently doing and what you're trying to achieve. We'll do a short analysis on your Google Ads and tell you where we see opportunities to improve and optimise your ads
Set up AdWords Campaigns
Let's get started. We'll work on current campaigns you've got and discuss setting up new ones if they're needed. We'll review your offerings and make sure everything lines up with your ads. We'll check and double check your search ads and display ads and everything in between.
Complete Ads Management
We continue refining and managing your ads when they are live. Got new products? Fancy a Christmas campaign? Want to further refine by product, service or geography - let's do it! We'll take care of everything and report back regularly to you to make the ads get better.
Landing Page Creation
Your landing pages need to be awesome. You need to give the client what your ad said, this way the customer is expecting it and Google can accurately measure engagement - good ads are shown more, are cheaper and you get better return from them. We'll add great copy/text, alt-text and make sure your call-to-action is working and implemented from the customer perspective.
Tracking Conversions
We need to know what works. Tracking ads is one thing, finding out what converts is key. What's making sales, what is driving leads - when we know this we can improve your ROI further. Tracking is done using analytics and Google Ads but you need to make sure everything you want to track is tagged correctly.
Optimising and Refining Ads
After your ads are live we don't stop. We continue working with you to make sure the ones that are delivering keep doing so, and the ones that don't work as well get stopped. We refine the keywords and text on your ads and make sure landing pages are managed to deliver the best experience for your visitors. This boosts your ads return on investment and reduces ad costs.

What our clients say

Derek Watt
Oscars Restaurant & Premier Leisure Cinema
Manager

Speed Of Light Digital totally redefined how we market our business online. From re-developing our independent cinema website to allowing meal deals and vouchers to be sold online, right through to assisting us with a better approach to marketing Oscars Restaurant. The guys have made a massive difference to our online presence, and our bottom line. Our non-voucher revenue went up by 39% since they have been actively managing an engagement campaign to drive footfall through our doors.

Scott Mould
Cunninghame Housing Association
Marketing & Publications Manager

Our previous website was proving very difficult for service users and stakeholders to navigate. Speed Of Light Digital came in and worked with us to define the user journey and the business goals of the new project, whilst they delivered a modern user friendly business website.

Joseph
Estate Agency
Owner & Managing Director

We asked Speed of Light to lay down some training for our team on social media. Within 3 days our reach had doubled, our engagement trebled and we got the same amount of inbound leads from our social media channels than we had in the entire last month, and we had only started 2 of their strategies (they sent us off to plan 7!). Phenomenal.

Succinct and straight to the point. “These strategies are tried and tested”.
They were. And they worked.

Even the biggest believer in our team didn’t expect to see the numbers coming through as they did. We got the first lead before they had left – simply by asking our audience for that engagement. I’m pretty sure the boss said a swear word under her voice when we told her. We work in a high margin industry too, so the few days of training that Speed of Light gave us was paid for within the week.

We’ve used the team again to train new people that come on, and to occasionally give refreshers to the team on what’s happening in social media world and to keep us up to date with new developments.

I’ve already said it but PHENOMENAL. You can’t afford to not call them.

Carol
Niche Wine Company
Marketing Manager

Our site was languishing as our team didn’t know how to best exploit SEO. It had been set up in a hurry by a friend of one of the owners.

We asked Speed of Light for a review, asked them to implement it and watched our analytics. Slowly but surely our organic traffic increased, there were month on month increases, topping out after about 4-6 months at around 9% on average and topping 15% some months.

The team were much quicker than I expected them to be, and certainly not as expensive as some agencies that we had quoting for the work.

We’ve continued to work with them for quarterly reviews on what we’re doing and what steps to take to keep ahead of the game and their suggestions are great.

Their business and growth ideas come from grade A business schools, this team are not your typical agency! And you’ll find they act like an extension of your team, interacting with a number of stakeholders in the business seamlessly.

Gillian Urquhart
Moira Anderson Foundation
Director

Our organisation celebrated its 20th anniversary in 2020, we decided to mark this special occasion by revamping our website. We were introduced to Speed of Light via a mutual contact, we’re so pleased that happened. The guys were so helpful and approachable throughout the whole process, nothing was a bother. We were delighted with the end result, we got exactly what we needed to take us forward into our next chapter.

Still not sure what you need?

It can all be confusing, reach out, tell us what you’re currently doing and what your goals are and we’ll help with some guidance on what we would do for you.

No obligation. No fee. Just a friendly chat to see how we might help.

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