Conversion Rate Optimisation

Convert more visitors
using conversion rate optimisation
and increase overall sales.

Conversion rate optimisation is the overlooked part of digital marketing. We optimise your site to make it easier to close leads and sales from the same amount of customers, focus on recurring customers, upsells and make your website work harder to increase your sales and revenues.

Get in touch to request your free, no obligation, digital marketing review.

Digital Marketing | Conversion Rate optimisation | CRO

What is Conversion Rate Optimisation?

Another of the “dark arts” of digital marketing, Conversion Rate Optimisation is generally overlooked by businesses online.

This is simply the process of improving your website in order to magnify the number of conversions – be that lead collecting, clicking your phone number, booking a table or actually buying something on your website. In simple terms this means that from 100 customers visiting your site you might expect 4 to buy something, we would be looking at ways to increase those four buyer, but also to make sure they didn’t leave without having the opportunity to pair their purchase with complementary products, or services, or perhaps to sign up for future contact.

CRO can mean a lot from different companies – from buying a candle, to buying a box set, or a subscription – or maybe for you it means going from buying an hour of someones consultancy time to buying a block of hours, becoming a group member or taking on an upsell.

You don’t need to have a large number of visitors to your site to benefit from this, perhaps it simply means making your website more accessible, easier to find products, easier to add them to a basket – we’ve even used such simple things as adding in apple pay to make sure that you don’t even have to go find your bank cards to pay for things – you just click the ‘pay’ button.

Not only can we tie this in with general website visitors, we can build specific CRO strategies in to Ads landing pages – making a specific ad take the customer to a specific landing page with all of the relevant product/service information on that page – meaning they don’t have to click away at all.

This is something we think about from the very start of building a site, through the build process and when thinking about recurring custom from your visitors – build it, sell, bring them back.

Speed of Light Digital was originally formed when the founders noticed a lack of revenue centred digital agencies in the market. Many were too focused on ‘soft’ returns, metrics like followers, likes.

We knew that you could aggressively target scalable sales, revenue and profit even with a small digital footprint.

A few of us joined forces, named ourselves after the rate at which people scroll through media and started getting some great results for our clients.

We’ve only went from strength to strength.



Our digital marketing professionals can review your marketing, website, and customer journey. We’ll even tell you what we would do – you can take that plan and DIY-it, or you can get us to implement it.

What our clients say

Derek Watt
Oscars Restaurant & Premier Leisure Cinema

Speed Of Light Digital totally redefined how we market our business online. From re-developing our independent cinema website to allowing meal deals and vouchers to be sold online, right through to assisting us with a better approach to marketing Oscars Restaurant.

The guys have made a massive difference to our online presence, and our bottom line. Our non-voucher revenue went up by 39% since they have been actively managing an engagement campaign to drive footfall through our doors.

We’ve always had a good offering, but getting that social ‘voice’ to connect with our customers was hard. We don’t have that expertise in house, and we didn’t have enough work to justify hiring a full time person so what Speed of Light does works perfect for us.

With us, they act like an additional person on our team. They check in with us regularly, have a monthly catch up and keep our management and staff abreast of what they’re doing. Then they check in with our cinema team to make sure the new releases are on the website, up to date, correct details/times etc.

Their approach to our business made us feel like they treated it like it was their business. Their knowledge and experience has been our success in the last few years!

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Scott Mould
Cunninghame Housing Association
Marketing & Publications Manager

Our previous website was proving very difficult for service users and stakeholders to navigate. Speed Of Light Digital came in and worked with us to define the user journey and the business goals of the new project and delivered a modern user friendly business website.

Estate Agency
Owner & Managing Director

We asked Speed of Light to lay down some training for our team on social media. Within 3 days our reach had doubled, our engagement trebled and we got the same amount of inbound leads from our social media channels than we had in the entire last month, and we had only started 2 of their strategies (they sent us off to plan 7!). Phenomenal.

Succinct and straight to the point. “These strategies are tried and tested”.
They were. And they worked.

Even the biggest believer in our team didn’t expect to see the numbers coming through as they did. We got the first lead before they had left – simply by asking our audience for that engagement. I’m pretty sure the boss said a swear word under her voice when we told her. We work in a high margin industry too, so the few days of training that Speed of Light gave us was paid for within the week.

We’ve used the team again to train new people that come on, and to occasionally give refreshers to the team on what’s happening in social media world and to keep us up to date with new developments.

I’ve already said it but PHENOMENAL. You can’t afford to not call them.

Niche Wine Company
Marketing Manager

Our site was languishing as our team didn’t know how to best exploit SEO. It had been set up in a hurry by a friend of one of the owners.

We asked Speed of Light for a review, asked them to implement it and watched our analytics. Slowly but surely our organic traffic increased, there were month on month increases, topping out after about 4-6 months at around 9% on average and topping 15% some months.

The team were much quicker than I expected them to be, and certainly not as expensive as some agencies that we had quoting for the work.

We’ve continued to work with them for quarterly reviews on what we’re doing and what steps to take to keep ahead of the game and their suggestions are great.

Their business and growth ideas come from grade A business schools, this team are not your typical agency! And you’ll find they act like an extension of your team, interacting with a number of stakeholders in the business seamlessly.

Still not sure what you need?

It can all be confusing, reach out, tell us what you’re currently doing and what your goals are and we’ll help with some guidance on what we would do for you.

No obligation. No fee. Just a friendly chat to see how we might help.