How to reach the yachting target audience
Hi Yachties! 👋
We helped Palma Yacht Crew
and we can help you too!
Running a yacht is hard enough but are you in control of your outreach and customers? The answer is probably ‘maybe’. But we can help.
Get in touch to request your free, no obligation, digital marketing review.
We’re a full stack agency | We can help at all stages
PROFESSIONAL MARKETING CAMPAIGNS SPECIFIC TO YOUR BUSINESS
It really doesn’t matter whether you are a 100m yacht, a service company, or onshore you marketing should go through some key steps and from experience 90% of businesses who don’t have a digital agency don’t do these.
A professional website, should be easy, but if you’ve had a web builder build what you’ve asked for you could be missing key conversion aspects.
Do you have tracking, are you getting information on where clients browse, where they leave your website, how they convert, if they get in touch…? All of these are key to knowing how to optimise your website to catch clients just at that point of interest.
What is that point of interest? It can be different for many types, but you need to be aware of the ‘choke points’ where would a client be ready to get in touch – and do you have that conversion technique staring them in the face?
Whether you want them to download a ‘what to expect on board book’, watch a video of your vessel or service, get in touch, or direct them straight to booking with your broker there’s many ways to catch them.
Have you thought about digital marketing?
One of the most powerful aspects of social media is its ability to powerfully connect your business with those who are looking for it. One of the best things about social is finding audiences that are browsing similar businesses. Ask yourself this, how many yachts are out there, now how do you get in front of the client? Do you rely on a a broker, a comparison site? Perhaps if we could shove your business in front of a potential client, if only for a few seconds – it can be enough to start the customer journey. If done right, this can be done for a few cents per person. Once they click not only are they captured in your funnel, they become a powerful source of finding more people just like them for future marketing.
Speed of Light Digital was originally formed when the founders noticed a lack of revenue centred digital agencies in the market. Many were too focused on ‘soft’ returns, metrics like followers, likes.
We knew that you could aggressively target scalable sales, revenue and profit even with a small digital footprint.
A few of us joined forces, named ourselves after the rate at which people scroll through media and started getting some great results for our clients.
We’ve only went from strength to strength.
A RELIABLE AGENCY THAT CAN SUPERCHARGE YOUR RESULTS
What our clients say
Speed Of Light Digital totally redefined how we market our business online. From re-developing our independent cinema website to allowing meal deals and vouchers to be sold online, right through to assisting us with a better approach to marketing Oscars Restaurant.
The guys have made a massive difference to our online presence, and our bottom line. Our non-voucher revenue went up by 39% since they have been actively managing an engagement campaign to drive footfall through our doors.
We’ve always had a good offering, but getting that social ‘voice’ to connect with our customers was hard. We don’t have that expertise in house, and we didn’t have enough work to justify hiring a full time person so what Speed of Light does works perfect for us.
With us, they act like an additional person on our team. They check in with us regularly, have a monthly catch up and keep our management and staff abreast of what they’re doing. Then they check in with our cinema team to make sure the new releases are on the website, up to date, correct details/times etc.
Their approach to our business made us feel like they treated it like it was their business. Their knowledge and experience has been our success in the last few years!
Our previous website was proving very difficult for service users and stakeholders to navigate. Speed Of Light Digital came in and worked with us to define the user journey and the business goals of the new project and delivered a modern user friendly business website.
We asked Speed of Light to lay down some training for our team on social media. Within 3 days our reach had doubled, our engagement trebled and we got the same amount of inbound leads from our social media channels than we had in the entire last month, and we had only started 2 of their strategies (they sent us off to plan 7!). Phenomenal.
Succinct and straight to the point. “These strategies are tried and tested”.
They were. And they worked.
Even the biggest believer in our team didn’t expect to see the numbers coming through as they did. We got the first lead before they had left – simply by asking our audience for that engagement. I’m pretty sure the boss said a swear word under her voice when we told her. We work in a high margin industry too, so the few days of training that Speed of Light gave us was paid for within the week.
We’ve used the team again to train new people that come on, and to occasionally give refreshers to the team on what’s happening in social media world and to keep us up to date with new developments.
I’ve already said it but PHENOMENAL. You can’t afford to not call them.
Our site was languishing as our team didn’t know how to best exploit SEO. It had been set up in a hurry by a friend of one of the owners.
We asked Speed of Light for a review, asked them to implement it and watched our analytics. Slowly but surely our organic traffic increased, there were month on month increases, topping out after about 4-6 months at around 9% on average and topping 15% some months.
The team were much quicker than I expected them to be, and certainly not as expensive as some agencies that we had quoting for the work.
We’ve continued to work with them for quarterly reviews on what we’re doing and what steps to take to keep ahead of the game and their suggestions are great.
Their business and growth ideas come from grade A business schools, this team are not your typical agency! And you’ll find they act like an extension of your team, interacting with a number of stakeholders in the business seamlessly.
WE CAN SHOW YOU HOW TO REACH YOUR GOALS
Our digital marketing professionals can review your marketing, website, and customer journey. We’ll even tell you what we would do – you can take that plan and DIY-it, or you can get us to implement it.
Still not sure what you need?
It can all be confusing, reach out, tell us what you’re currently doing and what your goals are and we’ll help with some guidance on what we would do for you.
No obligation. No fee. Just a friendly chat to see how we might help.