It really doesn’t matter whether you are a 100m yacht, a service company, or onshore you marketing should go through some key steps and from experience 90% of businesses who don’t have a digital agency don’t do these.

A professional website, should be easy, but if you’ve had a web builder build what you’ve asked for you could be missing key conversion aspects.

Do you have tracking, are you getting information on where clients browse, where they leave your website, how they convert, if they get in touch…? All of these are key to knowing how to optimise your website to catch clients just at that point of interest.

What is that point of interest? It can be different for many types, but you need to be aware of the ‘choke points’ where would a client be ready to get in touch – and do you have that conversion technique staring them in the face?

Whether you want them to download a ‘what to expect on board book’, watch a video of your vessel or service, get in touch, or direct them straight to booking with your broker there’s many ways to catch them.

Have you thought about digital marketing?

One of the most powerful aspects of social media is its ability to powerfully connect your business with those who are looking for it. One of the best things about social is finding audiences that are browsing similar businesses. Ask yourself this, how many yachts are out there, now how do you get in front of the client? Do you rely on a a broker, a comparison site? Perhaps if we could shove your business in front of a potential client, if only for a few seconds – it can be enough to start the customer journey. If done right, this can be done for a few cents per person. Once they click not only are they captured in your funnel, they become a powerful source of finding more people just like them for future marketing.

More stuff…