Facebook Ads Management and Campaigns

Scale your reach,
grow your audience and increase your sales
using Facebook Ads

Our experienced team can work across Facebook, Instagram and Messenger to make sure your target audience is being served the right ads at the right time. We can take care of graphic design and creative to scale your growth multiple times in the space of a few weeks.

Get in touch to request your free, no obligation, digital marketing review.

Digital Marketing | Advertising | PPC | Facebook Ads


One of our specialities at Speed of Light Digital is Facebook Ads. We have successfully used the Facebook algorithm to scale and grown businesses simply by using their existing audiences to find like-minded people on Facebook and show them relevant ads at the right time.

Facebook can help your sales at every step of the sales funnel, whether it is reaching new audiences, getting current customers to re-engage, getting leads, or closing sales Facebook can be used for all steps.

Facebook Ads have got more complex over the past few years but that has worked well for those of us who have worked with them every step of the way to become immersed in the powers of the platform. It isn’t as straight forward as it used to be but working with us gives you the edge over your competitors.

You’ll have full transparency over your account, you’ll get real-time reporting in the platform and you’ll see how we build results for your business.

They say a good campaign is built, but a great one is refined and we’ll be with you to review your ads, to reinvigorate the underperforming ones and to help you double down on the best performing ones.

We’ll also be meticulous about what happens *after* they click which is why we also spend time thinking about the landing page and the on-site customer journey.

Whether you’re a new startup or a mature brand looking to revitalise your eCommerce you’ll be in safe hands here.

Speed of Light Digital was originally formed when the founders noticed a lack of revenue centred digital agencies in the market. Many were too focused on ‘soft’ returns, metrics like followers, likes.

We knew that you could aggressively target scalable sales, revenue and profit even with a small digital footprint.

A few of us joined forces, named ourselves after the rate at which people scroll through media and started getting some great results for our clients.

We’ve only went from strength to strength.



Our digital marketing professionals can review your marketing, website, and customer journey. We’ll even tell you what we would do – you can take that plan and DIY-it, or you can get us to implement it.

Our strategy and project plan


Review current strategy
Got a campaign, not got a campaign? No worries. Let's have a chat and see what you're currently doing and what you're trying to achieve. We'll do a short analysis on your Google Ads and tell you where we see opportunities to improve and optimise your ads
Set up AdWords Campaigns
Let's get started. We'll work on current campaigns you've got and discuss setting up new ones if they're needed. We'll review your offerings and make sure everything lines up with your ads. We'll check and double check your search ads and display ads and everything in between.
Complete Ads Management
We continue refining and managing your ads when they are live. Got new products? Fancy a Christmas campaign? Want to further refine by product, service or geography - let's do it! We'll take care of everything and report back regularly to you to make the ads get better.
Landing Page Creation
Your landing pages need to be awesome. You need to give the client what your ad said, this way the customer is expecting it and Google can accurately measure engagement - good ads are shown more, are cheaper and you get better return from them. We'll add great copy/text, alt-text and make sure your call-to-action is working and implemented from the customer perspective.
Tracking Conversions
We need to know what works. Tracking ads is one thing, finding out what converts is key. What's making sales, what is driving leads - when we know this we can improve your ROI further. Tracking is done using analytics and Google Ads but you need to make sure everything you want to track is tagged correctly.
Optimising and Refining Ads
After your ads are live we don't stop. We continue working with you to make sure the ones that are delivering keep doing so, and the ones that don't work as well get stopped. We refine the keywords and text on your ads and make sure landing pages are managed to deliver the best experience for your visitors. This boosts your ads return on investment and reduces ad costs.

What our clients say

Derek Watt
Oscars Restaurant & Premier Leisure Cinema

Speed Of Light Digital totally redefined how we market our business online. From re-developing our independent cinema website to allowing meal deals and vouchers to be sold online, right through to assisting us with a better approach to marketing Oscars Restaurant.

The guys have made a massive difference to our online presence, and our bottom line. Our non-voucher revenue went up by 39% since they have been actively managing an engagement campaign to drive footfall through our doors.

We’ve always had a good offering, but getting that social ‘voice’ to connect with our customers was hard. We don’t have that expertise in house, and we didn’t have enough work to justify hiring a full time person so what Speed of Light does works perfect for us.

With us, they act like an additional person on our team. They check in with us regularly, have a monthly catch up and keep our management and staff abreast of what they’re doing. Then they check in with our cinema team to make sure the new releases are on the website, up to date, correct details/times etc.

Their approach to our business made us feel like they treated it like it was their business. Their knowledge and experience has been our success in the last few years!

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Scott Mould
Cunninghame Housing Association
Marketing & Publications Manager

Our previous website was proving very difficult for service users and stakeholders to navigate. Speed Of Light Digital came in and worked with us to define the user journey and the business goals of the new project and delivered a modern user friendly business website.

Estate Agency
Owner & Managing Director

We asked Speed of Light to lay down some training for our team on social media. Within 3 days our reach had doubled, our engagement trebled and we got the same amount of inbound leads from our social media channels than we had in the entire last month, and we had only started 2 of their strategies (they sent us off to plan 7!). Phenomenal.

Succinct and straight to the point. “These strategies are tried and tested”.
They were. And they worked.

Even the biggest believer in our team didn’t expect to see the numbers coming through as they did. We got the first lead before they had left – simply by asking our audience for that engagement. I’m pretty sure the boss said a swear word under her voice when we told her. We work in a high margin industry too, so the few days of training that Speed of Light gave us was paid for within the week.

We’ve used the team again to train new people that come on, and to occasionally give refreshers to the team on what’s happening in social media world and to keep us up to date with new developments.

I’ve already said it but PHENOMENAL. You can’t afford to not call them.

Niche Wine Company
Marketing Manager

Our site was languishing as our team didn’t know how to best exploit SEO. It had been set up in a hurry by a friend of one of the owners.

We asked Speed of Light for a review, asked them to implement it and watched our analytics. Slowly but surely our organic traffic increased, there were month on month increases, topping out after about 4-6 months at around 9% on average and topping 15% some months.

The team were much quicker than I expected them to be, and certainly not as expensive as some agencies that we had quoting for the work.

We’ve continued to work with them for quarterly reviews on what we’re doing and what steps to take to keep ahead of the game and their suggestions are great.

Their business and growth ideas come from grade A business schools, this team are not your typical agency! And you’ll find they act like an extension of your team, interacting with a number of stakeholders in the business seamlessly.

Still not sure what you need?

It can all be confusing, reach out, tell us what you’re currently doing and what your goals are and we’ll help with some guidance on what we would do for you.

No obligation. No fee. Just a friendly chat to see how we might help.

Facebook Ads FAQs

Our most frequently asked questions

Facebook Ads can be surprisingly cheap for what you get. It really does depend on what industry niche you are in as some can be more expensive than others (think; medical negligence ads being more expensive than selling candles, because medical negligence cases bring in more money than candles).

Facebooks algorithm is great at finding like-minded people on Facebook. Through using their pixel they can track what your clients browse (both on and off Facebook) and can then serve your ads to similar audiences.

Think of this, if Facebook ads didn’t work, no-one would use them for advertising.

We have specific experience in niche targeting so that your ads end up being shown to people that are likely to find them useful, this increases your online engagement, likes, follows, clicks, customers and most importantly, your revenue.